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Editorial

Exploring the World of Color

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Anyone who walks through a supermarket or a bookstore’s magazine section knows that the world of packaging and publishing is a colorful one. The reason, of course, is that consumers notice color, and studies show that much of what is purchased occurs because a consumer makes a split-second decision based on what they see. What consumers see is the finished product. However, to get to that perfect package or publication takes a tremendous amount of time. Generally speaking, the end-user designs ...

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